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Why You Should Buy And Not Rent Your Traffic Sources

Why You Should Buy And Not Rent Your Traffic Sources

You’re not restricted on how you advertise.a. Funneling everything that you acquire into your email list gives you full control and creativity in how you advertise.You’re not at the mercy of algorithm changes.a. We all know someone whose business died out because an...
7 Buy-Side M&A Pitfalls

7 Buy-Side M&A Pitfalls

M&A can be a double-edged sword sometimes. While rewarding and fun, it can lead to significant losses and premature baldness. Here’s my take on Jack Allgood’s (a retired M&A accountant) 7 buy-side pitfalls from the February 2020 COCPA newsletter. A common...