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What is the Strategy Phase of the M&A Lifecycle?

What is the Strategy Phase of the M&A Lifecycle?

During the mergers and acquisitions (M&A) lifecycle, there are eight key phases through which you must navigate. The M&A Lifecycle: StrategyValuationFinancingStructuringDue DiligenceNegotiationClosingIntegrating But to make the right decisions during this...
Why You Should Buy And Not Rent Your Traffic Sources

Why You Should Buy And Not Rent Your Traffic Sources

You’re not restricted on how you advertise.a. Funneling everything that you acquire into your email list gives you full control and creativity in how you advertise.You’re not at the mercy of algorithm changes.a. We all know someone whose business died out because an...
7 Buy-Side M&A Pitfalls

7 Buy-Side M&A Pitfalls

M&A can be a double-edged sword sometimes. While rewarding and fun, it can lead to significant losses and premature baldness. Here’s my take on Jack Allgood’s (a retired M&A accountant) 7 buy-side pitfalls from the February 2020 COCPA newsletter. A common...
9 Questions For Identifying A Great JV Partner

9 Questions For Identifying A Great JV Partner

All of these questions are related to email marketing. These questions instantly give you a green or red light on whether you should move forward in an email drop or not. An email drop is where you promote your product on someone else’s list. These questions let you...
21 Ways On How To Find JVs (Joint Ventures) in 2022

21 Ways On How To Find JVs (Joint Ventures) in 2022

If you’re looking to grow your business externally with as little money out of pocket as possible, here’s how to get started. First, take inventory of all your assets and skills, for example, email lists, pixels, courses, tools, skills, and team members. Next, ask...