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The 8 Pillars Of Exiting Checklist

In today's rapidly evolving business landscape, it's not enough to just have a product or service to offer. For businesses to truly thrive, grow, and eventually exit at their peak, they need a strong foundation built on multiple facets. This foundation is what ensures...

The Modern Sales Letter

The Modern Sales Letter

ASE doesn't usually write sales letters, but when we do, we use this 2-piece combo.  Make A Template out of $100M Offers. Make A Template out of The 16 Word Sales Letter. Fill out both templates for your offer. Copy and paste the $100M Offers output...

How To Align Your Acquisition Strategy With Yourself

Acquiring a company or asset can be exhilarating, but you can still trap yourself in managing a business that you don't enjoy working in or working on. The big question remains, how do you decide what type of business to acquire next? Typically, a good deal for you...

The $50M MSP Marketing Kit

The $50M MSP Marketing Kit

8F MSP 12 Week Intensive  Start the fire that feeds your MSPs sales with a foundation of Hickory Firewood and not fickle wool! If you want to get to 8-figures in sales our area of expertise is helping MSPs get clients coming to them, at will, and on-demand. ...

How To Create A Pre-LOI Checklist

How To Create A Pre-LOI Checklist

Why is it that you should never rush into an LOI (Letter of Intent)? The two main reasons are not spending all the time and expenses of going through due diligence on an awful deal. Here are the seven steps you need to take to create your pre-LOI checklist. Create...

Why Should You Sell Your Business?

Why Should You Sell Your Business?

As a business owner, you should always have an exit plan whether you're planning to sell or not. Like with a will, you hope never to use it, but you'll have the peace of mind that it's there. And if you never saw selling your company as a viable option to move into a...

What is the Strategy Phase of the M&A Lifecycle?

What is the Strategy Phase of the M&A Lifecycle?

During the mergers and acquisitions (M&A) lifecycle, there are eight key phases through which you must navigate. The M&A Lifecycle: StrategyValuationFinancingStructuringDue DiligenceNegotiationClosingIntegrating But to make the right decisions during this...

7 Buy-Side M&A Pitfalls

7 Buy-Side M&A Pitfalls

M&A can be a double-edged sword sometimes. While rewarding and fun, it can lead to significant losses and premature baldness. Here’s my take on Jack Allgood’s (a retired M&A accountant) 7 buy-side pitfalls from the February 2020 COCPA newsletter. A common...

9 Questions For Identifying A Great JV Partner

9 Questions For Identifying A Great JV Partner

All of these questions are related to email marketing. These questions instantly give you a green or red light on whether you should move forward in an email drop or not. An email drop is where you promote your product on someone else’s list. These questions let you...

21 Ways On How To Find JVs (Joint Ventures) in 2022

21 Ways On How To Find JVs (Joint Ventures) in 2022

If you’re looking to grow your business externally with as little money out of pocket as possible, here’s how to get started. First, take inventory of all your assets and skills, for example, email lists, pixels, courses, tools, skills, and team members. Next, ask...

The 4 Key Drivers of Business Decisions

The 4 Key Drivers of Business Decisions

Get the other side’s attention even if you’ve never done a deal before. In Selling to Vito, Parinello goes over 4 main topics that businesspeople are always worried about. And they are:Making more moneyIncreasing efficiencySaving moneyMaintaining compliance If you can...

What Is A Joint Venture and Why Are They So Powerful?

What Is A Joint Venture and Why Are They So Powerful?

A joint venture (JV) is an agreement that mutually benefits two or more businesses with complementary resources or overlapping customer avatars. Complementary resources can be products, services, assets, software, customer lists, social followings, and equipment....

How To Get To No Faster In Negotiations

How To Get To No Faster In Negotiations

Are you struggling with getting people to listen to you? Chris Voss has stated that getting to no is more important than yes because no makes the other side feel in control. As an entrepreneur or salesperson, you’re negotiating 24/7. So, it’s in your best interest to...

How To Start A Joint Venture Negotiation

How To Start A Joint Venture Negotiation

If another company has something that you need and you have something that they need. How do you start the negotiation? Here are three steps for starting productive joint venture negotiation. First things first, start with a pleasantry or short casual conversation....