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The Modern Sales

The Modern Sales

ASE doesn't usually write sales letters, but when we do, we use this 2-piece combo.  Make A Template out of $100M Offers. Make A Template out of The 16 Word Sales Letter. Fill out both templates for your offer. Copy and paste the $100M Offers output...

How To Align Your Acquisition Strategy With Yourself

Acquiring a company or asset can be exhilarating, but you can still trap yourself in managing a business that you don't enjoy working in or working on. The big question remains, how do you decide what type of business to acquire next? Typically, a good deal for you...

The $50M MSP Marketing Kit

The $50M MSP Marketing Kit

8F MSP 12 Week Intensive  Start the fire that feeds your MSPs sales with a foundation of Hickory Firewood and not fickle wool! If you want to get to 8-figures in sales our area of expertise is helping MSPs get clients coming to them, at will, and on-demand. ...

How To Create A Pre-LOI Checklist

How To Create A Pre-LOI Checklist

Why is it that you should never rush into an LOI (Letter of Intent)? The two main reasons are not spending all the time and expenses of going through due diligence on an awful deal. Here are the seven steps you need to take to create your pre-LOI checklist. Create...

Why Should You Sell Your Business?

Why Should You Sell Your Business?

As a business owner, you should always have an exit plan whether you're planning to sell or not. Like with a will, you hope never to use it, but you'll have the peace of mind that it's there. And if you never saw selling your company as a viable option to move into a...

What is the Strategy Phase of the M&A Lifecycle?

What is the Strategy Phase of the M&A Lifecycle?

During the mergers and acquisitions (M&A) lifecycle, there are eight key phases through which you must navigate. The M&A Lifecycle: StrategyValuationFinancingStructuringDue DiligenceNegotiationClosingIntegrating But to make the right decisions during this...

7 Buy-Side M&A Pitfalls

7 Buy-Side M&A Pitfalls

M&A can be a double-edged sword sometimes. While rewarding and fun, it can lead to significant losses and premature baldness. Here’s my take on Jack Allgood’s (a retired M&A accountant) 7 buy-side pitfalls from the February 2020 COCPA newsletter. A common...